RESTOCK founder Emily focuses on local, natural and sustainable beauty: Green Route

RESTOCK founder Emily Buckley, who moved to Cape Town in July 2019, from the UK, shares her five favourite green spaces and places in South Africa.

I previously worked in sustainability (solar energy) but wasn’t aware of how big the plastic problem was until I came to Cape Town and attended an event about it.

I decided to start living without plastic myself, and when I realised how tricky it was to find plastic free beauty products, I set up RESTOCK in November 2019.

Although RESTOCK was set up with reducing plastic waste in mind, I quickly realised that it didn’t make sense to sell “sustainable” products if they weren’t made locally, and in the case of beauty products, weren’t natural or biodegradable.

We have a shop in Woodstock but due to some staffing challenges, decided to temporarily close two weeks ago and try focusing on online sales instead.

We currently stock almost 300 products from 30 brands, all of which are from SA, and most of which are from Cape Town. 

The only products we sell that aren’t made in RSA (even if the brand is South African):

– bamboo toothbrushes, as you cannot get SA made bamboo toothbrushes today (yet). The brand are looking at bringing manufacturing to SA

– some of our reusable metal razors (we plan to move to SA-made razors only)

– recycled PET plastic shorts – the company are also looking at bringing manufacturing to SA

Our target is 100% South African made products by the end of 2021.

My Green Route

Lion’s Head, Cape Town

Lion’s Head

Such an incredible view of Cape Town and where I often go to clear my head. I even have photos of the view hanging in my flat in London. My boyfriend and I have a tradition of taking a photo up there every year around our anniversary. I thought it would be fun to have a time lapse when we’re older…(or just admire how young we looked).

117Kloof coffee shop

I love the antique furniture and plants everywhere (all of which are for sale). There are so many pretty coffee shops in Cape Town and this is a great example. We do have some amazingly styled places in London but they tend to feel less authentic – like a lot of thought (and money) has gone into it. One of my London friends also lists this one as her favourite – there’s just something special about it!

Stellenberg Gardens, Kenilworth

Stellenberg Gardens in Kenilworth

A lesser known place that’s only open to the public once a year, in spring when all the flowers are blooming. It’s just stunning – my photos don’t do it justice. One of my favourite films as a child was the secret garden, and Stellenberg feels like being in the film. I think everyone in Cape Town should visit at least once!

Emily on Noordhoek beach

Noordhoek feels like someone took all the things I like and put them in one village – horses, dogs, beach, mountains, coffee shops. It’s such a laid back, casual place as well – I love the hippy feel it has to it. And there’s such a friendly community – the last time I walked the dog there by myself I got to know several people en route. Definitely planning to live there one day!

Caracal Lodge, near Nelspruit

Caracal Lodge in Nelspruit

When I met my South African boyfriend, I jokingly asked if he knew anyone with a pet giraffe and was stunned when he said yes. This beautiful place in Mpumalanga has 300 hectares of land with giraffes, zebras, ostriches and more just roaming around – coming from the UK, it doesn’t feel real. They used to have a giraffe who was so friendly, he would pop his head over while the owners were on the balcony and join in. Unfortunately he’s passed away but his shyer“wife” and children are still there. As well as 14 dogs of all shapes and sizes!


RESTOCK is an online sustainable beauty and personal care retailer founded in 2019 and based out of Noordhoek, Cape Town. Our philosophy is based on 3 simple principles.

Our mission? Local Natural Zero-Waste

To disrupt the world of beauty by promoting products that uplift local communities and do not adversely impact our environment.

Green Route ZA is the A to Z of eco-conscious living

#PayitForwardZA

Published by Melanie Farrell

Founder of Green Route ZA - the path to eco-conscious living. I live in Cape Town, South Africa.

5 thoughts on “RESTOCK founder Emily focuses on local, natural and sustainable beauty: Green Route

  1. I have a razor from Restock and I love it! Bleak the Woodstock shop closed, but will definitely be purchasing more stuff online 🙂 go Emily!

    Liked by 1 person

  2. The first time I visited Restock I was so excited, I didn’t know where to start! I could’ve gotten lost for hours browsing all the unique and beautifully packaged products. I am vegan and love all things beauty! Emily really made me aware of how much plastic is used in the beauty industry and inspired me to choose the more sustainable route 🌱

    Liked by 1 person

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