Cape Town-based Masego Morgan, who is studying Visual Communications, uses Instagram to talk about her sustainable journey
‘For ethical, sustainable and local brands. I usually go to the Neighbourgoods Market Cape Town in Woodstock on a Saturday. The food is pretty pricey and the clothes are pricier, but it’s worth it. Sometimes the designers are there and you get to talk to them about their brand and where their products are made. I find most of my investment pieces here.
One of my favourite food places is in Johannesburg, everytime I find myself in the city of gold I go to eat at Free-Food. It’s a small vegan restaurant, where you share tables with strangers creating a sense of community. The food is amazing and free of gluten, meat, dairy products. Their vegan cheese which is made from zucchinis is divine! If you’re lucky you can find it at Wellness Warehouse around the country, but it’s usually sold out… it’s that good.
Fashion Revolution SA I love fashion and experimenting with my style. I started thrifting when I was younger because I could buy more clothes with my monthly allowance at my local thrift store than I could at the usual fast fashion places. It only became a conscious decision about two years ago. I either buy thrifted pieces or invest in pieces from ethical, sustainable and local brands.
I frequently visit TEARS Animal Rescue charity shop and St Luke’s Hospice (Cape Town), they have a few around the city of Cape Town. These places are great if you’re able to go often and rummage through everything. I find that during the winter there is a better selection of clothes. Since the money is going to charities and the clothes have been donated, the prices are really affordable, bordering on steals.
The last of my favourite green spots isn’t a physical place, it’s Instagram. I follow different instagram accounts that are either ethical/sustainable brands or accounts that promote brands which are ethical, like @fash_rev_southafrica, Fashionrev SA to find more ethical brands around SA.’ Read Masego’s suggestions for sustainable swaps in this post:
Follow Masego on her blog Coconut cracked
PS: Masego shared her Green Route with me way back in 2017 but I’ve got a new story in the pipeline so watch this space.
Masego is doing a giveaway with Your Badge Statement bags, along with her friend Stella Hertantyo, also from Cape Town.
Green Route ZA is the A-Z of eco-conscious living
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