Zero-waste store NUDE FOODS in East City Cape Town: Green Route

Your Zero-Waste tour of Cape Town starts in the city at NUDE FOODS at 5 Constitution Street, East City Precinct, Zonnebloem.

N is for NUDE FOODS in East City Cape Town

Paul Rubin opened NUDE FOODS in the East City in December 2017 and in August 2018 NUDE FOODS opened its second store, housed in an upcycled shipping container at the Montebello Centre in Newlands.

What drew you to open a zero-waste shop? My background is in business and marketing and my MBA dissertation was on “social enterprise as a sustainable business model for all businesses of the future – ie equally prioritising profit and positive social impact”. It took me a further 10 years to formulate a business idea that fitted both this model and my personal passion for health, wellness, wholefoods and clean living.

I am passionate about clean ingredients and real wholefoods as well as living chemical-free regarding the products we use on our bodies and in our homes. I was also becoming increasingly despondent that a store like NUDE FOODS didn’t exist in Cape Town or South Africa, and that an alternative option wasn’t available to shop more mindfully and plastic-free. So, with no food, retail or grocery experience, I decided to open my idea of a dream store.

Paul’s three tips for living a more eco-conscious life

  1. Go vegan as soon as possible. No other single action will have as big a positive impact on you and the planet.
  2. Simplify your life as far as possible. Only consume what you need, be mindful around waste.
  3. Carry reusables wherever you go. Water bottle, coffee cup, lunch box, reusable cutlery, dry goods bags…. 

Green Route ZA is the A to Z of eco-conscious living



To buy the Canna Oil CBD oil that I’m taking please (or any Cosmic Bazaar products), please visit Cosmic Bazaar’s online store. The GRZA code gives you 10% off your order at the checkout.

Published by Melanie Farrell

Founder of Green Route ZA - the path to eco-conscious living. I live in Cape Town, South Africa.

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